Malachy Walsh
Copywriter | Creative Director
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Pandesic

Before IBM launched the e-commerce campaign, we built these ads for the Intel/SAP company Pandesic. It was an early stab at explaining what the web would do for business — or not do if you didn’t have the right partner.

Salesforce was still years away from being born.

Larry Yannes art directed.

 reality 1/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.

reality 1/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.

 takeoff 2/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.

takeoff 2/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.

 inventory 4/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.

inventory 4/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.

 e-files 4/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.

e-files 4/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.