Malachy Walsh
Copywriter | Creative Director
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Welcome to the Einstein Discovery Center

Salesforce — Einstein Launch

How do you make the world's #1 CRM the world's smartest CRM, too? You build a layer of artificial intelligence into it that can be turned on and off as needed. And you introduce it at Dreamforce.

I was creative lead on the Salesforce Einstein launch, working to figure out how to put the icon who discovered the theory of relativity into a Salesforce brand universe that was built around our National Parks. We decided a "Discovery Center" was the way to go.

Jessica Meek at GPJ did a lot of ground work here, as did Ceverly Strand, AD at Salesforce. Jim Sinai and James Harrison were my Product Marketing partners.