Malachy Walsh
Copywriter | Creative Director
K-Mart - Superman

Halloween Is Here

"Brand-tailing" -- it's where a brand ad meets retailing. When I worked on K-Mart, the brand voice had been well established as having a funny, real-world voice that understood "value" and could serve up entertainment and a deal at once. "Brand-tailing."

Doug Fallon was my art director partner here.