Malachy Walsh
Copywriter | Creative Director
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KMart

HALLOWEEN IS HERE

"Brand-tailing" -- it's where a brand ad meets retailing. When I worked on K-Mart, the brand voice had been well established as having a funny, real-world voice that understood "value" and could serve up entertainment and a deal at once. "Brand-tailing."

Doug Fallon was my art director partner here.

K-Mart - Superman

K-Mart - The List

K-Mart - 3rd Time