Malachy Walsh
Copywriter | Creative Director

It's Your Life In There

The first ad campaign to recognize just what phones mean to us. These ads were inducted into MOMA, won a Bronze Effie, swept the NY Addys and were featured on NBC’s TODAY Show. They started with an idea that wasn't completely understood at the time: Phones were no longer phones but an essential part of ourselves.

The campaign which included national TV, a website, banners, and more, drove sales up by 18%.