Malachy Walsh
Copywriter | Creative Director
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Nokia

IT'S YOUR LIFE IN THERE

The first ad campaign to recognize just what phones mean to us. These ads were inducted into MOMA, won a Bronze Effie, swept the NY Addys and were featured on NBC’s TODAY Show. They started with an idea that wasn't completely understood at the time: Phones were no longer phones but an essential part of ourselves.

The campaign which included national TV, a website, banners, and more, drove sales up by 18%.

Nokia - Ed

Nokia - Jill

Nokia - Kate

Nokia - Konkles

  Spread from a book of "What's In Your Phone" stories

Spread from a book of "What's In Your Phone" stories

  Spread from a book of "What's In Your Phone" stories

Spread from a book of "What's In Your Phone" stories

  Spread from a book of "What's In Your Phone" stories

Spread from a book of "What's In Your Phone" stories

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Nokia - Eleanor

  It's Your Life In There — Microsite  We cultivated user generated content and sold product at the same time. Who knew? BlueFuseNY built the site and banners.

It's Your Life In There — Microsite
We cultivated user generated content and sold product at the same time. Who knew? BlueFuseNY built the site and banners.