When White Wave Foods moved into the yogurt category the women who made up the target audience had one thing to say about this dish: "I might eat it because it's healthy, but man, am I bored." This campaign introduced combinations of flavors that the yogurt world had never seen before.
Three ads highlighted the flowers from the unique packaging. Three ads highlighted the fruit combinations that made it all amazing.
Gregg Foster was the art director.
Rachel's Website JMX NY was the creative and production partner on the website.