Malachy Walsh
Copywriter | Creative Director

Salesforce - Data.com

KNOWING WHO YOU ARE SELLING TO

Salesforce is a flexible and extendable platform of cloud software that helps you manage customer relationships (it's the world's #1 CRM, don't you know). And that starts from the very first point of contact with a prospect and continues through customer service, marketing journeys and more. Data.com was a feature that ensured you had the most up-to-date info on your customers even before you said, "Hello."

The work here was all done in my first five months at Salesforce. The Product Marketing team included Tricia Gellman, Jim Sinai, Colin Fleming, and Jamie Domenici.

I was creative lead on all of it, but that also means I had help. Writers Andy Beach and Jack Flynn were indispensable.

Bring Your Data To Life
This was a "sizzle film" that opened the Data.com Dreamforce Keynote. Stardust in LA did the animation. Andy Beach wrote the piece.

CareerBuilder
Showing how customers succeed is a core selling strategy for Salesforce. Here's how CareerBuilder put people back to work in the years following the great recession using Salesforce and Data.com. It was used in the product keynote at Dreamforce.

Boardroom
What does Data.com really do for you? This is the first in a series to answer that question created by myself and Thomas Broening, an amazing DP.

Open Doors
The doors to a business are beautiful barriers. I wrote and edited this at home.

Hallway
Behind every door, there is a department. But big businesses have a lot of hallways. Are you in the right one?

  Data.com Doors Social  Here's an example of the social which drove to the blog and fed top of funnel interest. It was retargeted to current Salesforce customers who would benefit from adding Data.com to their CRM.

Data.com Doors Social
Here's an example of the social which drove to the blog and fed top of funnel interest. It was retargeted to current Salesforce customers who would benefit from adding Data.com to their CRM.

  Data.com "Doors" Blog  We built blogs and social components around each video to drive interest. I wrote all of it.

Data.com "Doors" Blog
We built blogs and social components around each video to drive interest. I wrote all of it.