Malachy Walsh
Copywriter | Creative Director
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Find, Win, Keep, and Grow — with Salesforce

How do you explain what the world's #1 CRM does for a small business in terms that a small business might understand? Working from scratch, the team I lead from the creative side built a messaging strategy that both highlighted what each of our product suites could help you do, as well as understand how they were connected to each other and your business.

With the "Find, Win, Keep, and Grow" messaging strategy, we wrote a new sales playbook, built out a new website experience, designed a distinct event presence, and created a customer story program lead by "Growth Experts."

It was cross functional, cross product, and cross solutions. No easy feat at Salesforce.