Malachy Walsh
Copywriter | Creative Director
Engine

It's Camry. It's a Hybrid. It's What You Want.

When Toyota introduced the Camry Hybrid, the Northern California Dealer's association thought it was perfect for people who people want a hybrid, but hate the Prius. But how do you advertise it without turning off hardcore Camry drivers who didn't consider a hybrid a car worth driving? Talk to both worlds about the best of both worlds.

Dave Popino was the art director for this outdoor campaign.