Malachy Walsh
Creative Direction / Writer
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Procore Global Design Guide

In the year before the IPO, Procore grew from 3 products in a few countries, to 14 products across all of North America, EMEA (including Dubai) and Australia/New Zealand. Logo, graphic and even color use was inconsistent — even in the US, where the brand was well-established. In fact, film, agency, design, web, and content teams did not work as closely together as they should.

I led the North American team, along with CD Karen Owens in a cross functional effort to establish clear guidelines for all media that would help Procore present more cohesively across every market and segment. Special thanks to Andrew Antone who led the web design and build.

A few select pages are shown here, but the site is still helping drive a consistent brand experience at https://www.procore.design

Procore Global Design Guide

In the year before the IPO, Procore grew from 3 products in a few countries, to 14 products across all of North America, EMEA (including Dubai) and Australia/New Zealand. Logo, graphic and even color use was inconsistent — even in the US, where the brand was well-established. In fact, film, agency, design, web, and content teams did not work as closely together as they should.

I led the North American team, along with CD Karen Owens in a cross functional effort to establish clear guidelines for all media that would help Procore present more cohesively across every market and segment. Special thanks to Andrew Antone who led the web design and build.

A few select pages are shown here, but the site is still helping drive a consistent brand experience at https://www.procore.design

Role: Executive Creative Direction (with strong writing contributions)
Creative Director: Karen Owens
Film Content: Michael McSpadden/Mike Carroll
Writers: Ryan Famularo (brand story), Kyle Seibel (voice and tone), Justine Diaz (Web Writing Guidelines)
Web Design: Andrew Antone (lead), Ariel Cheng