Procore IPO
Preparing for Procore’s IPO was a huge team effort. Finance and Legal were at the heart of the complete project, but Comms, Creative, Media and Brand Marketing all played a part. Ultimately, the project involved making a 30 minute investor film, signage for the NYSE floor and outside the exchange, a WSJ ad, an S-1, and so much more.
Under normal circumstances it’s a lot of work, at Procore, because of the pandemic, we did it TWICE. Every pixel, film frame, product enhancement, cold call, demo, customer conversation, event, and more - over 18 years - went into it.
Priced at $67 a share, the first actual sale happened at $84.
CEO Tooey Courtemanche at the first trade. We created all the branding on the floor of the NYSE and conference rooms.
The Wall Street Journal Ad on the listing day morning introducing Procore.
My Role: ECD
Stakeholders: Tooey Courtemanche (CEO), Paul Lyandres (CFO), Steve Zahm (Co-Founder)
Overall CD (decks, film, WSJ ad): Karen Owens
Film Producer: Mike Carroll
Film Writers: Paul Lyandres, Jim Sinai, Roohi Saaed, Mike Carroll
Film Agency: Glass & Marker
Animation Partners: GES
Digital Animation: Madeline Reed
Investor Website Team: Nait Gallego, Andrew Antone
General Editing, Animation and Photography: Cory Cullington
WSJ Writer: Kyle Seibel
Program Management: Ashley Logan
Overall Project Advisor: Suzanne Mayeur