SamSara BEYOND 22
Samsara Beyond 22 was scheduled to take place in June 2022 in San Francisco. In January when I joined, the team had been through a recent IPO and was putting on a large-scale Company Kickoff and had not yet hired an event producer. In less than 100 days, we established new vendor relationships with Rainfocus for the Event Site and Spiro (event producer) to help us create a cohesive show experience online and in-person.
More importantly we began to build a larger story for the brand around the message “See more. Do more. Operate at a whole new level.” The show helped push the brand to the next step in its development.
Samsara Beyond 22 opened with this statement about how connecting your operations gives you what it takes to run the operations that power the global economy. It ended on “See more. Do more. Operate at a whole new level.” It drove upmarket conversations about the value of the Connected Operations Cloud. Produced with Gunslingers (select live action, motion and editorial).
The brand name design for Beyond was done by John McNeill Studios and directed by Samsara Designer Grayson Yokota. The set and keynote deck were designed by Samsara Designer Jaclyn Karpiak.
To show how seeing more and doing more helps Samsara customers operate at a whole new level we created this film about the way Liberty Energy found $10 million in tax savings by connecting operations data to tax software. Sarah Louiza, story; Thomas Broening, Interview DP; Kee Heywood, B-roll and edit; Candice Nguyen, producer.
My Role:
Executive Creative Direction, Head of Brand and Creative
Event Team: Angelina Elhassan (lead)
Keynote Story Development: Sarah Louiza
Program Management: Rosemary Williams; Candice Nguyen
Editor(s): Kee Heywood, Jason Outenreath, Gunslingers
Logo Animation: Gunslingers, Grayson Yokota (Design)
Web Team: Evelyn Wei (ACD Design)
Keynote Production: Jaclyn Karpiak, Rosemary Williams (PM), Spiro
Event Art Director: Grayson Yokota
Photographer for Event: Peter Prato
Graphic Motion: Gunslingers
Breakout Graphic Support: Lakeside Media